Why Blackmagic Smart Videohub 40 Doesn't Support Non-SMITE Standards

Blackmagic Design (BMD) has always been at the forefront of adhering to SMPTE standards in their products, rather than following the trends set by the IT industry when it comes to display technology. While this approach may not always align with customer requests, it is crucial for ensuring that BMD's equipment meets the highest quality and reliability standards.

In recent years, computers have transitioned from VGA analogue displays to DVI, HDMI, and Displayport, each with its own set of digital video transmission standards. Meanwhile, SDI has undergone a significant leap in terms of video bandwidths, increasing from approximately 270Mb/s for the original SD cards to an impressive 12Gb/s today.

Given BMD's origins and early products, such as the SDI Decklink cards, which enabled computers to access SMPTE-spec video, it is no surprise that they prioritize adherence to these standards. While some users may request support for non-SMITE standards in their HDMI-SDI products, BMD's dedication to meeting the highest quality and reliability standards remains unwavering.

In response to a question posed on the Blackmagic Design forum, Eric Holmberg asked why the company cannot support non-SMITE standards in their HDMI-SDI products. While it would undoubtedly simplify life for many users, only BMD has the expertise and resources to answer this question definitively. Unfortunately, any attempt to solicit an answer from a BMD representative will likely result in a generic response highlighting the company's commitment to SMPTE standards as detailed on their product specs pages.

In conclusion, Blackmagic Design's decision not to support non-SMITE standards in their HDMI-SDI products is rooted in their long-standing commitment to meeting the highest quality and reliability standards. While some users may find this limiting, it is essential for ensuring that BMD's equipment continues to meet the demands of professionals in the industry.

Blackmagic smart videohub 40